<\/span><\/h2>\n\n\n\nNow, hold on a second \u2013 you\u2019re probably thinking that Google hasn\u2019t used\nMeta descriptions in its rankings since somewhere between 1999 and 2004.<\/p>\n\n\n\n
Set your pitchforks aside. Because they aren\u2019t a direct factor in SERPs,\nMeta descriptions are still an important SEO component.<\/p>\n\n\n\n
Meta description can help you improve your click-through rate, entice\nsearchers, generate brand exposure, and distinguish yourself from the\ncompetition. All of these factors influence user behaviour, which Google\nconsiders.<\/p>\n\n\n\n
If you want to increase your organic traffic, try the following:<\/p>\n\n\n\n
\n- Try varying the length. See what works for you, according to
conventional SEO wisdom, with a character count of 156 to 165.<\/li>\n\n\n\n - Include keywords<\/li>\n\n\n\n
- Adjust your tone. In general, your style and brand voice should align,
but on some pages, this may not be the case.<\/li>\n\n\n\n - Get specific \u2013 if a single long-tail keyword is bringing in a lot of
visitors. That should be in your Meta description.<\/li>\n<\/ul>\n\n\n\n\u00a0Internal Anchor Text should be specific<\/strong><\/h2>\n\n\n\nAnchor text is the visible, clickable (usually blue) text within a\nhyperlink. This is not only useful for providing additional context to users,\nbut Google has confirmed: Anchor text assists it in better understanding the\ncontent of a page, allowing it to rank those pages for relevant searches<\/p>\n\n\n\n
To test the impact that internal anchor text can have on your organic\ntraffic. You could try the following:<\/p>\n\n\n\n
\n- Increasing or decreasing their length (though shorter is often better).<\/li>\n\n\n\n
- Including keywords, especially low-density keywords.<\/li>\n\n\n\n
- Specificity is being increased.<\/li>\n\n\n\n
- Making them more target link-specific<\/li>\n<\/ul>\n\n\n\n
<\/span>Schema Mark-up is an important factor<\/strong><\/span><\/h2>\n\n\n\nGoogle and other search engines use a type of structured data called\nschema mark-up. It\u2019s a recognised practise that makes use of a special\nvocabulary to make your content easier for search engines to understand.<\/p>\n\n\n\n
Rich snippets are produced using it to add details about, among other\nthings, products, people, videos, and recipes. These in turn increase the prominence\nof your link in SERPs.<\/p>\n\n\n\n
As with SEO titles, schema does not directly affect your ranking score,\nbut it can increase click-through rates and have an impact on user behaviour\nscores.<\/p>\n\n\n\n
<\/span>Choose image that attracts traffic <\/strong><\/span><\/h2>\n\n\n\nEveryone is aware that a picture is worth a thousand words. Humans are\nvisual creatures, so this is the case. Additionally, web designers and SEO\nexperts have long understood the value of including images on webpages.<\/p>\n\n\n\n
They not only draw attention and add visual interest, but they can also\nraise your search ranking. Images that are high-quality and original can\nbenefit from SEO optimization.<\/p>\n\n\n\n
\n- Add pictures<\/strong>: \u2013 Every page should have images.
Nobody wants to read a long passage of text.<\/li>\n\n\n\n- A different filename should be used<\/strong>: \u2013 You need to immediately let Google
know what your image is meant to represent. Aim to include your keywords.<\/li>\n\n\n\n- Modify the formatting<\/strong>: \u2013 For digital images, there isn\u2019t a
one-size-fits-all solution. Depending on your needs for images, you might want
to switch your file type. Larger photos work well with JPEGs. PNG files keep
the transparency of the background.<\/li>\n\n\n\n- Compress files<\/strong>: \u2013 Smaller files are always preferable
in general.<\/li>\n\n\n\n- Make sure to be responsive<\/strong>: \u2013 You want to make sure your images
always look fantastic on phones and desktops because mobile search is such a
crucial component of contemporary SEO.<\/li>\n<\/ul>\n\n\n\n