{"id":1496,"date":"2025-06-27T09:51:26","date_gmt":"2025-06-27T09:51:26","guid":{"rendered":"https:\/\/webbullindia.com\/blog\/?p=1496"},"modified":"2025-06-27T09:51:32","modified_gmt":"2025-06-27T09:51:32","slug":"what-is-on-page-seo","status":"publish","type":"post","link":"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/","title":{"rendered":"What is On-Page SEO? Everything You Need To Know"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">SEO is the most common technique used by digital marketers to improve the ranking of a website on the search engine results page and get high traffic. Optimizing websites for SEO is an essential step to make them beat thousands of competitors on search engines. On-page SEO is the primary step in <strong>SEO optimization<\/strong> that cannot be ignored.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">As India\u2019s leading <a href=\"https:\/\/webbullindia.com\/seo.html\">SEO expert agency<\/a>, we will help you find out why on-page SEO is so important, discuss its key benefits, and share some strategies that can help with your On-page SEO process.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#On-Page_Search_Engine_Optimization\" title=\"On-Page Search Engine Optimization?\">On-Page Search Engine Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#Importance_of_On-Page_SEO\" title=\"Importance of On-Page SEO\">Importance of On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#On-page_SEO_VS_Off-Page_SEO\" title=\"On-page SEO VS Off-Page SEO\">On-page SEO VS Off-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#What_Are_the_Elements_of_On-Page_SEO\" title=\"What Are the Elements of On-Page SEO?\">What Are the Elements of On-Page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#What_are_the_Best_Strategies_for_On-Page_SEO\" title=\"What are the Best Strategies for On-Page SEO?\">What are the Best Strategies for On-Page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#1_What_is_on-page_SEO\" title=\"1. What is on-page SEO?\">1. What is on-page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#2_What_is_on-site_and_off-site_SEO\" title=\"2. What is on-site and off-site SEO?\">2. What is on-site and off-site SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#3_Which_tool_is_used_for_on-page_SEO\" title=\"3. Which tool is used for on-page SEO?\">3. Which tool is used for on-page SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#4_What_is_SEO_on-page_vs_SEO_off-page\" title=\"4. What is SEO on-page vs SEO off-page?\">4. What is SEO on-page vs SEO off-page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webbullindia.com\/blog\/what-is-on-page-seo\/#5_What_is_off-page_SEO\" title=\"5. What is off-page SEO?\">5. What is off-page SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"On-Page_Search_Engine_Optimization\"><\/span>On-Page Search Engine Optimization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Search engine optimization (SEO) involves a series of tasks that help in optimizing the website for success. On-page SEO is the practice where a website page is directly optimized by making better title tags, internal linking, and optimizing URLs. This is different from<strong> off-page SEO <\/strong>because the website is optimized for elements like <strong>backlinks<\/strong>, which happen outside of your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Importance_of_On-Page_SEO\"><\/span>Importance of On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-page seo is important for multiple reasons; the primary reason is to match users\u2019 search intent by optimizing for the relevant keywords. When the website pages are optimized for high-ranking keywords,i.e, trending topics that people are searching, it matches the search engines and users\u2019 needs and makes the page rank higher.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Page rankings are directly affected by the factor of users\u2019 needs. If your page satisfies the user, then search engines will try to push it above your competitors\u2019 content. This is why it\u2019s very important to make high-quality content by adding all the necessary elements to the page on your website, like graphics, catchy headings, etc.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"On-page_SEO_VS_Off-Page_SEO\"><\/span>On-page SEO VS Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-page SEO includes all the tasks performed on a webpage with the motive of improving rankings on SERP and getting high traffic; on the other hand, off-page SEO includes the tasks that are performed outside your website with the aim of improving ranking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Off-page SEO primarily includes adding backlinks to other web pages. Other than backlinks, social media marketing and guest posts are other off page SEO techniques that boost rankings.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-page SEO is considered more important as it directly influences what users interact with and how the page performs in the cut-throat competition online.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"What_Are_the_Elements_of_On-Page_SEO\"><\/span>What Are the Elements of On-Page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Some important elements of on-page SEO that are noteworthy \u2013<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>1. Meta Title & Descriptions \u2013 <\/strong>Writing good quality title tags and <strong>meta descriptions<\/strong> is important for on-page SEO as they give key information on SERP. Include target keywords in the title tags to boost visibility. Good descriptions improve user experience and generate higher CTR\u2019s.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>2. Good-Quality Content \u2013<\/strong> Writing excellent content is most important for on-page SEO. The content should hold good quality information and should be engaging. Create content that includes your target keyword and helps search engines notice your content and give it more importance. If you want to reduce bounce rate, which is the number of users who didn\u2019t go further than the first page, then writing attractive content is key.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>3. Optimise the Keywords<\/strong>\u2013 The placement of relevant keywords in your content is important for on-page SEO. Do not overstuff, as it does not work in boosting the rank anymore. Focus on areas such as \u2013\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\">Title tags<\/li>\n\n\n\n<li style=\"font-size:17px\">Headings (H1, H2, H3)<\/li>\n\n\n\n<li style=\"font-size:17px\">Introduction first paragraph<\/li>\n\n\n\n<li style=\"font-size:17px\">URL structure<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>4. Use Internal and External Links <\/strong>\u2013 Internal links guide users and search engines through your site, while external links from trusted sources boost credibility. Together, they improve site structure, authority, and help your pages rank better in search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>6. Build mobile-friendly websites \u2013<\/strong> Websites with the highest traffic get most numbers from users who search on mobile devices, optimise your website to make it mobile-friendly, as that will enhance user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>7. Focus on speed \u2013 <\/strong>Websites that load slowly irritate the user and negatively impact rankings. Optimizing for elements that make the website run fast and smoothly is important to beat the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>9. Image Optimization \u2013<\/strong> Images enhance content quality, but they also need optimization for SEO. Using descriptive file names, alt text, and proper image compression ensures faster load times and better indexing by search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>10.<\/strong><strong> User Experience <\/strong><strong>\u2013<\/strong> A smooth and beneficial experience for the user is important to make them want to come back to your site. Organisation and proper structuring of content improve user experience to a high degree.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"What_are_the_Best_Strategies_for_On-Page_SEO\"><\/span>What are the Best Strategies for On-Page SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>Unique and informative content \u2013 <\/strong>Do extensive value addition within your content, give the user high-quality information that is better than what your competitors offer. Write content that isn\u2019t duplicated from others and keep it fresh as per the industry\u2019s needs.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>Placement of target keywords \u2013 <\/strong>Don\u2019t overstuff keywords, thinking that it may improve ranking. Placement is what matters more. Place your keywords in the headings, subheadings, and the first paragraph to get maximum output.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>High-quality meta descriptions \u2013 <\/strong>Meta descriptions give a summary of your page in brief. Match your meta description with the user\u2019s intent to make sure they click on the page.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>Proper structure of page \u2013 <\/strong>Make a structure of the content before writing it completely to ensure that the headings and subheadings are attractive to the user\u2019s eye. Giving utmost attention to H1 and subheadings is important from both user\u2019s point of view and the ranking point of view.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>URL optimization \u2013 <\/strong>Make simple URLs that explain the page\u2019s content briefly. Writing unnecessarily complex URLs is not recommended by search engines.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>Internal linking \u2013<\/strong> Internal links take the user to the content within the same website. They are a smart way of keeping the user more engaged and getting better traffic at the same time.<\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>External links \u2013<\/strong> external links help build credibility over your website by sending users to another website other than your own. Adding external links builds authority and improves ranking.<\/li>\n<\/ol>\n\n\n\n<ol start=\"8\" style=\"font-size:17px\" class=\"wp-block-list\">\n<li><strong>Graphics and images \u2013 <\/strong>Making an aesthetic website is highly important to give the user a smooth experience and stand out among competitors. Good content without good graphics to back it up is not going to do any good for the website.\u00a0<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-page SEO proves to be an essential part of digital marketing. On-page seo is important because it helps match users\u2019 search intent by optimizing for the relevant keywords.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">If the content is optimized for the new industry needs and you keep updating it with the updates search engines like Google come up with, then there\u2019s a high chance the website will perform well and beat the competition to maintain a good rank on search pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kt-accordion-id1496_740298-62 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id1496_740298-62 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px 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body:not(.hide-focus-outline) .kt-accordion-id1496_740298-62 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id1496_740298-62 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id1496_740298-62 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id1496_740298-62 kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane1496_c5c1be-9b\"><h3 class=\"kt-accordion-header-wrap\"><span class=\"ez-toc-section\" id=\"1_What_is_on-page_SEO\"><\/span><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1. What is on-page SEO?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-page SEO is the practice where a website page is directly optimised by making better title tags, internal linking, and optimizing\u00a0 URLs. This is different from off-page SEO because there the website is optimised for elements like backlinks, which happen outside of your website.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane1496_b84855-62\"><h3 class=\"kt-accordion-header-wrap\"><span class=\"ez-toc-section\" id=\"2_What_is_on-site_and_off-site_SEO\"><\/span><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2. What is on-site and off-site SEO?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-site SEO is when the main focus lies on the content of the website, while on the other hand off-site SEO focuses on elements that lie outside of the website, like backlinks, etc. Both are used to generate higher traffic for the website.\u00a0<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane1496_75bf93-ff\"><h3 class=\"kt-accordion-header-wrap\"><span class=\"ez-toc-section\" id=\"3_Which_tool_is_used_for_on-page_SEO\"><\/span><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3. Which tool is used for on-page SEO?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Tools like Google Search Console, SEO Checker, FAQfox, and GTmetrix are commonly used for on-page SEO. They help in analysing site performance and assist with content generation.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane1496_d0b58e-9b\"><h3 class=\"kt-accordion-header-wrap\"><span class=\"ez-toc-section\" id=\"4_What_is_SEO_on-page_vs_SEO_off-page\"><\/span><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4. What is SEO on-page vs SEO off-page?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">On-page SEO includes all the tasks performed on a webpage with the motive of improving rankings on SERP and getting high traffic; on the other hand, off-page SEO includes the tasks that are performed outside your website with the aim of improving ranking.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane1496_1c4076-fb\"><h3 class=\"kt-accordion-header-wrap\"><span class=\"ez-toc-section\" id=\"5_What_is_off-page_SEO\"><\/span><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5. What is off-page SEO?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><span class=\"ez-toc-section-end\"><\/span><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Off-page SEO primarily includes adding backlinks to your web page. Other than backlinks, social media marketing and guest posts are other off-page SEO techniques that boost rankings.\u00a0<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is the most common technique used by digital marketers to improve the ranking of a website on the search engine results page&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts\/1496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/comments?post=1496"}],"version-history":[{"count":3,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts\/1496\/revisions"}],"predecessor-version":[{"id":1504,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts\/1496\/revisions\/1504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/media?parent=1496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/categories?post=1496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/tags?post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}