{"id":1735,"date":"2026-04-28T06:46:18","date_gmt":"2026-04-28T06:46:18","guid":{"rendered":"https:\/\/webbullindia.com\/blog\/?p=1735"},"modified":"2026-05-08T11:41:59","modified_gmt":"2026-05-08T11:41:59","slug":"what-is-performance-marketing","status":"publish","type":"post","link":"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/","title":{"rendered":"What is Performance Marketing? Meaning, Types, Channels, Strategy, Tools, Budget, Pros &amp; Cons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">If you\u2019ve ever run ads and wondered am I actually getting results for my money well you\u2019re not alone this is exactly the problem <a href=\"https:\/\/webbullindia.com\/performance-marketing-agency.html\">performance marketing<\/a> solves. Instead of spending money and hoping something works, performance marketing is result driven. That could be a click, a sign up or a sale. In simple terms you can say it\u2019s a smarter and more accountable way to do digital marketing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#What_is_performance_marketing\" title=\"What is performance marketing?\">What is performance marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Why_has_performance_marketing_become_so_prominent\" title=\"Why has performance marketing become so prominent?\">Why has performance marketing become so prominent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Main_features_that_make_performance_marketing_different\" title=\"Main features that make performance marketing different\">Main features that make performance marketing different<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Performance_marketing_versus_brand_marketing\" title=\"Performance marketing versus brand marketing\">Performance marketing versus brand marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Types_of_performance_marketing_channels\" title=\"Types of performance marketing channels\">Types of performance marketing channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Payment_models_and_performance_marketing\" title=\"Payment models and performance marketing\">Payment models and performance marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#How_performance_marketing_campaigns_actually_work\" title=\"How performance marketing campaigns actually work?\">How performance marketing campaigns actually work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Tools_that_make_performance_marketing_easier\" title=\"Tools that make performance marketing easier\">Tools that make performance marketing easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Budgeting_in_performance_marketing\" title=\"Budgeting in performance marketing\">Budgeting in performance marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Advantages_of_performance_marketing\" title=\"Advantages of performance marketing\">Advantages of performance marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Disadvantages_you_should_be_aware_of\" title=\"Disadvantages you should be aware of\">Disadvantages you should be aware of<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#_How_Performance_Marketing_Helps_You_Grow\" title=\"\u00a0How Performance Marketing Helps You Grow\">\u00a0How Performance Marketing Helps You Grow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Common_mistakes_to_avoid_in_performance_marketing\" title=\"Common mistakes to avoid in performance marketing\">Common mistakes to avoid in performance marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/webbullindia.com\/blog\/what-is-performance-marketing\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"What_is_performance_marketing\"><\/span>What is performance marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Performance marketing is a digital marketing strategy where brands pay online only when a specific action is completed. That is why it is called the pay for results model. The advertiser only pays when the results happen. There is no guesswork or waste. Because everything is completely tracked it delivers measurable results which makes it one of the most preferred approaches in modern marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">This action can be:<\/p>\n\n\n\n<ul style=\"font-size:17px\" class=\"wp-block-list\">\n<li>A click<\/li>\n\n\n\n<li>A lead<\/li>\n\n\n\n<li>A sale<\/li>\n\n\n\n<li>An app install<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Why_has_performance_marketing_become_so_prominent\"><\/span>Why has performance marketing become so prominent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Traditional marketing focuses a lot on visibility and brand awareness but it often lacks clarity. You end up running ads but you don\u2019t always know what you will get in return. Performance marketing changes that. Today you want clear ROI and fast results as a business. And that\u2019s exactly what you get performance marketing. It uses a data-driven approach to help you generate qualified leads, improve conversions and grow faster without wasting budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Main_features_that_make_performance_marketing_different\"><\/span>Main features that make performance marketing different<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">One thing that stands out immediately is how focused it is on outcomes. Every marketing activity is basically tied to performance. Instead of justice relying on assumptions, decisions are based on actual numbers. You can see what\u2019s working and what\u2019s not. Another big advantage here is precise targeting. You are not showing ads to everyone, you are just showing them to people who are more likely to take some action. The combination of data and targeting makes performance marketing really efficient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Performance_marketing_versus_brand_marketing\"><\/span>Performance marketing versus brand marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">There is often confusion around performance marketing versus brand marketing but they serve completely different purposes. Performance marketing is all about immediate results. It focuses on conversions and sales leads install things you can measure directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Brand marketing on the other hand is all about perception. It helps you build trust, recognition and emotional connection with time. It plays a bigger role in helping you extend your brand\u2019s reach. The smartest businesses do not choose one over the other. They use both together. Performance marketing drives revenue now while brand marketing builds together long term value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Types_of_performance_marketing_channels\"><\/span>Types of performance marketing channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are different types of performance marketing channels and each one plays a different role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>Search engine marketing<\/strong> is one of the most cost-effective. When someone searches for something on Google, your ad appears at the exact moment that they are looking. This means high intent and better chances of convergence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Then comes <strong><a href=\"https:\/\/webbullindia.com\/social-media-marketing.html\">social media advertising<\/a><\/strong>, which has exploded in popularity. Platforms like Instagram and Facebook make it easy for you to target users based on interests and behavior. It\u2019s not just about sales anymore; it\u2019s also about building brand awareness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>Affiliate marketing<\/strong> works a bit differently. Here, partners promote your product and earn a commission for each sale. You just pay when a sale appears, which makes it very low risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Another interesting channel is <strong>native advertising. <\/strong>These ads blend into the content so they do not feel like traditional ads. Because of this, your customers are more likely to engage with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Payment_models_and_performance_marketing\"><\/span>Payment models and performance marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Even though performance marketing is based on results there are different ways that you can pay for those results .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">One of the most common is <strong>cost per lead,<\/strong> where you pay for each lead generated. This works very well for servicing these businesses. You can prefer clicks while others just focus on conversions or sales. The important thing is to choose a model that aligns with your goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">If your focus is on generating leads, <strong>cost per lead <\/strong>makes really sense. If your goal is sales then a conversion-based model works better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"How_performance_marketing_campaigns_actually_work\"><\/span>How performance marketing campaigns actually work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">A good marketing strategy doesn\u2019t just happen, it\u2019s built step by step.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Firstly you <strong>need clarity. <\/strong>What exactly do you want? More sales? Once your goal is completely clear you move to audience understanding. The better you know your target audience the easier it becomes to create ads that connect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">From there you select the <strong>right channels<\/strong> and create compelling creatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">But here is something that you might ignore the<strong> landing page <\/strong>that does just as much as the ad. Even a great ad is likely to fail if the page doesn\u2019t convert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Finally everything comes down to testing<strong>. A\/B Testing<\/strong> different creative headlines and targeting options make it easy for you to find what works the best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Tools_that_make_performance_marketing_easier\"><\/span>Tools that make performance marketing easier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">You don\u2019t have to do everything manually. There are certain tools that simplify the process. <strong>Analytic tools <\/strong>help you understand user behavior and track conversions. <strong>Advertising tools <\/strong>help you run campaigns effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><strong>Automation tools<\/strong> save a lot of time and improve consistency. Then there are tracking tools that show you exactly where your traffic and conversions are coming from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Together these tools support a strong data-driven approach which is very important for your success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Budgeting_in_performance_marketing\"><\/span>Budgeting in performance marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Budgeting here feels different compared to traditional marketing.<strong><em> You don\u2019t need a huge budget to start<\/em><\/strong>. In fact, starting small is often better. It gives you room to test and learn without risking too much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Once you find something that just works for you you can even scale that. What matters most is not how much you spend but how much you earn in return.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Because the advertiser only pays for results you have better control over costs. Still keeping an eye on matrices like<strong> conversion cost and return on investment <\/strong>is very important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Advantages_of_performance_marketing\"><\/span>Advantages of performance marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">One of the biggest benefits is clarity. You know exactly what you are getting for your money. It\u2019s also highly efficient. Since its result driven you don\u2019t waste budget on campaigns that don\u2019t perform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Another advantage is scalability. Once you identify a winning campaign you can increase your spend and grow quickly. And because of precise targeting your ads end up reaching the right people instead of a random audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Disadvantages_you_should_be_aware_of\"><\/span>Disadvantages you should be aware of<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">No doubt performance marketing is very powerful, it\u2019s not perfect. Competition can be very high especially on popular platforms. This can increase cost. It also requires skillful stuff without proper understanding. It\u2019s easy to waste money even in a performance based model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Another limitation and that it just focuses more on short term results. If you ignore brand building completely it can hurt long term growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\">\u00a0How Performance Marketing Helps You Grow<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">At its core, performance marketing is about efficiency and growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">It helps you:<\/p>\n\n\n\n<ul style=\"font-size:17px\" class=\"wp-block-list\">\n<li>attract better audiences<\/li>\n\n\n\n<li>generate <strong>qualified leads<\/strong><\/li>\n\n\n\n<li>improve conversions<\/li>\n\n\n\n<li>scale faster<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">And at the same time, it helps you <strong>extend your brand\u2019s reach<\/strong> without overspending.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Common_mistakes_to_avoid_in_performance_marketing\"><\/span>Common mistakes to avoid in performance marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Even though performance marketing sounds very simple, you might struggle because of a few common mistakes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">One of the biggest issues focusing only on traffic and ignoring conversions. Getting clicks is very easy but if other users do not take a specific action your campaign is not successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Another mistake is poor audience targeting. Without precise targeting even the best aids won\u2019t perform well. Showing your ads to the wrong audience increases costs and reduces efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Lastly, ignoring data is a very big problem. As it is a data-driven approach, decisions should always be based on performance matrix not guesswork.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">So you need to know that performance marketing is evolving fast. With AI automation becoming more advanced campaigns are becoming smarter targeting is becoming sharper and attribution is becoming accurate. But one thing will remain the same: the focus on measurable results and real outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px;text-transform:capitalize\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<style>.kt-accordion-id1735_40a419-4d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id1735_40a419-4d .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id1735_40a419-4d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid 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.kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.kt-accordion-id1735_40a419-4d .wp-block-kadence-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;border-left:2px solid #eeeeee;}.kt-accordion-id1735_40a419-4d .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id1735_40a419-4d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id1735_40a419-4d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id1735_40a419-4d .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id1735_40a419-4d kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane1735_40b984-8e\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is performance marketing in simple terms?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">It\u2019s a result driven approach where you just pay only when a specific action like a click or lead happens.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane1735_da0d0b-ed\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What are the main types of performance marketing channels?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">The main types of performance marketing channels include search ads and social media advertising.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane1735_697a34-d2\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How is performance marketing different from traditional marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">In performance marketing the advertiser only pays for outcomes while traditional marketing focuses more on visibility and brand awareness.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane1735_0b006d-97\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is the cost per lead?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Cost per lead means you just pay for each lead generated like sign up or a submission.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane1735_0596b9-fe\"><h3 class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is performance marketing suitable for beginners?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/h3><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\">Yes but it requires learning. With the right data-driven approach even beginners can run effective performance marketing campaigns<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever run ads and wondered am I actually getting results for my money well you\u2019re not alone this is exactly the&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[132],"tags":[],"class_list":["post-1735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts\/1735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/comments?post=1735"}],"version-history":[{"count":2,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts\/1735\/revisions"}],"predecessor-version":[{"id":1741,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/posts\/1735\/revisions\/1741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/media\/1737"}],"wp:attachment":[{"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/media?parent=1735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/categories?post=1735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webbullindia.com\/blog\/wp-json\/wp\/v2\/tags?post=1735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}