Gis Consulting | Know More About WebBull India

ABOUT THE CLIENT

GIS Consulting is one of the leading cyber security companies in the world that protects companies and organizations from cybercrime, threats, and vulnerabilities. In Sep 2017 GIS Consulting or Global IS consulting has been selected as the top ten most promising cyber security companies in India by Silicon India Magazine.

GIS Consulting empowers profitable growth to the business through effective management of customers’ information assets, networks, and applications through best-in-industry consulting solutions.

CHALLENGE

When we take the project, the website has no ranking on Google on most of the keywords.
The main challenge was to drive organic growth on Google and brand awareness through various social media platforms.
Take advantage of organic searches to target a broader audience base.
Optimizing the website according to its guidelines of Google was a big challenge
Capture attention against intense competition among large cyber security companies. We have to rank Over 150 researched and identified keywords.

STRATEGY

Targeting bottom-of-funnel as well as top-of-funnel keywords.
Generate keystone blog posts.
Optimizing core web vitals, internal linking, and schema.
High DA external linking Strategy.
Strategic posting on social media websites with high-level graphics and quality content.

SOLUTION

As a leading and most trusted digital marketing company in India first we analyzed the website, and we immediately realized that the website is huge- with 30+ pages. We started by focusing on the landing and supporting pages of all the identified niches.
Considering that it is a cyber security service provider, most of the visitors came in search of information. Since most of the traffic was from mobile, we knew right away that we needed to implement AMP pages to drive organic traffic from mobile.
We realized that we can drive more traffic from keywords by implementing a schema that appears as rich snippets in search results which will improve CTR.

Best SEO practices

We identified 150+ keywords with a monthly search volume. According to those identified keywords, we created and optimized targeted landing pages.
A massive off-page activity was launched in which we created a number of content pieces per month.
Optimization of metadata, website speed, and existing content as well as other SEO best practices adopted.
Content Structure and Optimization
We adopted the best critical SMO-related development and design modification measures for implementation on Facebook, Instagram, and Twitter.

RESULT

From the month of January 2020 to January 2022 we saw a gigantic improvement in overall organic traffic growth increase significantly thus enhancing the overall PA and DA of the website.