Case Study Hidden Hype

Introduction

Hidden Hype is an online platform for individuals who love wear fashion with a twist. A premium store for streetwear, hip-hop, and urban clothing, it is considered as one of the finest streetwear boutiques that focuses on selling good quality clothing styles across San Jose and Daly City in California. The varieties range from men, women, to kids and shoppers can pick from a huge selection of graphic tees, hoodies, headwear, accessories, sweat suits, and more.

In the run to emerge as the ruling online platform for premium streetwears, and hip-hop clothing’s, Hidden Hype has recently migrated from Wix to Woocomerce platform to include interactive sections for customers and make the website more user-friendly for both the seller and the shoppers.

Challenges- Tackling confronting challenges is our focus

  • Migration from Wix platform to one of the famous online platforms, Woocommerce has thrown numerous technical SEO challenges that includes URLs fixing, HTML tag fixing, Image tag fixing, and correct mapping of meta title and meta descriptions on different category pages.
  • The newly launched website should be able to meet the varied functional and visual needs of different categories of audiences including men, women, and kids, thus increasing the overall organic traffic.
  • The content on the website should be mapped with the top searched keywords especially in two important cities of California; San Jose and Daly City to help the website perform in top rank of the first page of Google.
  • The website content should be able to adhere with the Google guidelines to make the website SEO friendly.

Deliverables – Designing optimized solutions is our response

  • We designed extensive technical SEO fixing solutions to cater the challenge created by migration to Woocommerce platform by performing fixing of the technical SEO of the website that includes HTML tag fixing, image tag fixing, and correct mapping of meta descriptions on categories and sub-categories pages of the products.
  • Performed an all-encompassing keyword research and competitor’s research to segregate top searched keywords by different categories of audiences particularly in San Jose and Daly City of California.
  • Created high quality and reliable backlinks on following standard guidelines of white-hat SEO on different websites having high PA and DA.
  • Optimized the content on the website by proper use of high quality and most searched keywords to make the content SEO friendly for Google ranking.
  • Fixed the H1 and H2 tag issues by optimizing use of appropriate and top keywords to increase the overall PA and DA of the website.

Challenges- Tackling confronting challenges is our focus

With our overall focus and optimized SEO strategies, we have achieved the goal that we have fixed to make Hidden Hype as one of the top ranked websites on Google’s first page.

The results from the year 2019 to the current year (2020) till present date, the results are remarkable. The sales and overall organic traffic growth increase significantly thus enhancing the overall PA and DA of the website.

The below data suggests the overall growth in Total Sales and Net Sales of the website within a span of one year (2019-2020):

Challenges- Tackling confronting challenges is our focus

The above screenshots clearly show the relevant growth of 261 % in Total Sales of the websites from Year to Date (Jan 1 – Nov 16, 2020) vs. Previous Year (Jan 1- Nov 17, 2019). Also, the overall Net Sales also has increased considerably in the same time period.

The overall traffic on the website also shows a substantial growth in the below screenshots that clearly elaborates that SEO efforts that we have put to increase the overall Website’s ranking on Google:

Ranking

The overall keywords ranking report of Hidden Hype suggests a significant progress as shown below

The above report suggests that initially almost all the keyword’s ranks were not available. However, until October 2020, all the keywords are ranking in top three positions of Google’s first page.

TThe growth in new users visiting this website is drastically showing an overall increase of 121.51 % with an appreciable ecommerce conversion rate of 155.35 %. This has not only helped Hidden Hype to emerge as the newest popular online platform of premium streetwear and hip-hop clothings for audiences but has also helped the website in achieving a major expansion in terms of Google’ ranking.

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