Case Study Optimize Nutrition

PROJECT OVERVIEW

Optimize Nutrition is a leading e-commerce store that deals with health supplements, vitamins, and protein from a large selection of US and Canadian brands. Optimize Nutrition sells the best mix of sports and health supplements in Canada at great prices! Located in the beautiful city of Nanaimo, BC on Vancouver Island, Optimize Nutrition team provides the best customer service to their customers with a passion for health, fitness, and nutrition. Optimize Nutrition provides high-standard industry products to athletes, fitness freaks, and people trying to improve their health.

Before contacting Web Bull India, Optimize Nutrition was struggling to expand its business in the Canadian market. They need a digital marketing firm to promote their business and increase their online presence in Canadian Market.

Strategy & Implementation

• Extensive keyword research was at the core of the digital marketing strategy we implemented. The organic search ecosystem is complex and it was essential to find the right audience. Our skilled and experienced SEO team has identified the most relevant keywords that the visitors will use to search for health supplements.
• We started with a competitor analysis to see how the competition leveraged optimize nutrition to acquire more customers.
• After that, we identified 150 + highly competitive keywords.
• Next, we examine the Canadian audiences' customer journey and search behavior. To create content according to their needs.
• Newly created local web pages optimized to drive relevant traffic
• Started social media posting on Facebook, Twitter, and Instagram to spread public awareness.
• Result-driven backlinks from relevant, high-traffic local websites.
• Campaigns were set up to drive more sales and conversions. We run several successful Facebook ads like Product catalog ads, website visit ads, etc for conversion. Google ad campaigns include google shopping ads, and Google display ads to generate more sales and revenue.