Top 7 Tools To Use To Become An Awesome SEO Professional
You probably know how competitive the world of SEO is. To compete with the SEO, and bring your site at the top of the search result at your relevant search, you must need some excellent SEO tools. With the best SEO tools in your hand, you will be able to find new opportunities, save time and money and, keep the right track of your site’s performance.
So, in this article we are going to talk about the top SEO tools used by the famous SEO experts from all over the world.
It is not the case that SEO tools are only required for Top SEO Agencies in Delhi-NCR and consultants, but all marketers should know what tool is available and what their tools team is using. With the vast array of tools out there in the market, it’s difficult to know which may be required for your purpose. So, we are going to break down or categorize these tools that you will be able to know which
There are mainly six types of tools for managing your SEO campaign for a business. These categories are –
- Keyword analysis
- Rankings
- Content ideas
- Link Building
- Link removal
- Technical SEO
Now, we have also broken down each of the category into three subcategories- free, freemium, and paid.
Keyword Analysis Tool:
Without keyword SEO is nothing. Keywords guide search engine users to your site. The popularity of your website greatly depends on how well you utilise the keywords.
Now over the last five years so, achieving effective Keywords Analysis and Research has become a complex job. Of course, Google Adwords’s Keyword Planner is good but, this tool is good for getting crucial data. At the end of the day it depends on your skill how you integrate data and what you come up with it-this is what makes the difference.
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The highly effective keyword research tools that you can use are-
Free: UberSuggest
It’s a free keyword suggestion tool which makes use of variety of suggestions to make a refined list of keywords for you.
Freemium: Team Explorer
It has a super huge data set of any keywords research tools. You can expand your keywords list, collate the volume of search and, analyze the competitiveness of your keywords.
Paid: SEMrush:
Basically it’s a freemium tool but the paid version offers far more insights and data. Using the paid version of this software, you can know what keywords your competitors are using, landing pages for each keywords, and also the value of each keyword.
Paid: Ahrefs Keywords Planner:
If you are looking for a tool which can provide you trending keywords then Ahrefs is must try. It boasts a database of 5.6 billions of keywords from all over the world with the accurate metrics. This tool determines the search volume on the basis of user’s clickstream data and estimates the difficulties of keywords on the basis of amount of referring domains. This is exactly what Google’s Algorithm gives priority to. Using the unique dashboard you can easily determine the traffic potential of each keyword.
Ranking Tools:
Knowing where is your site is ranking currently is utmost important. It allows you to keep track which of your online marketing strategy is working best so that you can focus more on such effort, maximizing ROI and see your traffic skyrocketing through the roof.
No, you just don’t need to wade through pages after pages to check exactly where your site is ranking now, as these tools tell you instantly your site’s ranking.
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Free Tool: Google Search Console
This is very simple tool coming from Google that helps users monitor the performance of your website. It provides you a list of keywords that you currently ranking for.
Freemium: SEMrush:
Using this tool, you can track any domain or keywords from any geographical location, discover the local competition and target different devices also.
Paid: Authority Labs:
It allows you to track and graph the keywords for your website. You can perform daily check of the keywords that you have highlighted and then, turn all the findings into a weekly report.
Content Effectiveness Tool:
Content is the King and it’s still the truth. Coming up with interesting and fresh content ideas is not that easy. It is not only necessary to keep your website relevant and engaging for the audience, but also, at the same time, you need to keep it optimized for search engine.
These tools mentioned below are some of the best in class tools for coming up with the new content ideas and optimizing your present content.
Free: Outdated Content Finder
It’s free but awesome tool. Just put the search term that you want to rank for or the general topic of the content that you want to write about, and it gives you a huge number of ideas about your content.
Freemium: Yoast WordPress Plugin
This is an awesome WordPress plugin to ensure that the content going to your site is SEO-friendly. It keeps your content in check
Paid: Buzzsomo
It is a quite simple and easy to use too. The highly user-friendly interface allows you to know what type of content are trending around a particular topic. It also lets you to know the influencers in your industry.
Link Building Tool
Although Google doesn’t suggest link building, but the truth is link building still plays a crucial part in SEO. So, here are some of the highly effective link building tools we are mentioning below-
Free- Link miner Plug-in
It’s an excellent tool for broken link tactic. Linkminer is highly fast and easy to understand.
Freemium: Moz SEO Toolbar and Majestic Backlink Analyzer
It’s an essential tool for checking whether the site is up to the scratch. Both of these tools do an excellent job by giving you all the vital information of the website that you are currently on.
Paid: Ahrefs Site Explorer:
This is the perfect source of getting instant up to date information about live, broken or lost backlinks. It has a blazing fast speed of crawling 4.1 million sites in a minute. The best part of this software is that it is the only tool to crawl JavaScript sources. Thanks to the plenty of handy features, Site Explorer makes keyword analysis very easy. It allows you to set a time frame and filter the data by type, platform and language, analyze anchor texts, and track lost or received backlink from your inbox.
Link Removal Tools:
Link removal is the thing that you don’t wish you would have to go through. Unfortunately it’s a necessity for the sites that have been hit with a penalty.
Here are the tools for link removals
Free: Disavow Tool
It basically highlights the sites to Google that you basically don’t want to link with. Simple as that.
Paid: Cognitive SEO
It’s a monster SEO Tool that helps with ranking, competition research, backlink analysis, content editing, unnatural link detection, and Link removal. The preview screen of this tool allows you to check the sites, before you add Disavow file or link them as a link. Cognitive SEO creates the disavow file for you that you can upload to Google immediately. Job done.
Technical SEO Tools
When it comes to reaching the optimization vantage point, being able to go through the back-end of your website is utmost important. These tools
Free: WooRank Plugin
Actually it’s a freemium tool but, it offers so many things in the free version itself. It scans through your website and tells you if there’s any inefficiencies, even providing the checklist to complete. Using this tool you can get a great overview of your site and its competition.
Freemium: Screaming Frog:
When it comes to scrapping a site, Screaming Frog works superb. It works like a search engine. It runs its rules on all links and pages of the website offering important data on Status code, Page title, Meta Description, Robots Meta Data, and put everything into a filterable spreadsheet.
Paid: Deep Crawl:
It works almost in a same manner like Screaming Frog. Instead of showing a complex spreadsheet, it shows easy to understand information in the forms of graphs, charts, etc. It also identify content, highlighting any missing titles, duplicate pages, length of the content and much more.
So, now you might have gotten the ideas about the best SEO tools for every SEO-related purpose. It’s time to give a strong boost to your site’s search engine ranking by using any of these above mentioned tools.
